ACCELERATING MAMMOGRAPHY EQUIPMENT SALES IN APAC

Client: Global manufacturer of mammography and breast imaging systems 

Challenge Statement: The company faced challenges expanding its mammography footprint across APAC due to limited visibility of breast health infrastructure, centers of excellence, and mammography installed base. They also needed to understand brand preferences of hospitals for adjacent radiology modalities to identify high-potential targets and refine their marketing and sales prioritization. 

How Hospital Intel Suite Helped: Hospital Intel Suite provided granular insights into the breast health ecosystem across APAC, mapping centers of excellence, screening programs, and hospital-level mammography penetration. The platform delivered precise installed base data for mammography units and detailed market size estimates for replacement and new-install opportunities. 

To strengthen targeting strategy, brand affinity patterns of hospitals were analyzed across radiology modalities such as CT, MR, X-ray - helping the client identify hospitals more likely to adopt their mammography systems. Armed with this intelligence, the client optimized its segmentation, customized sales messaging for high-value hospital clusters, and significantly improved conversion rates across priority markets.